Beyond the Hour marks the start of a new phase for the Earth Hour movement. In 2010 hundreds of millions of people across the world took part in Earth Hour, but switching off their lights was only the beginning. This year Earth Hour asks people to commit to an action, big or small, that they will sustain for the future of our planet.
Jim Leape, Director General of WWF, said: “The challenges that face our planet are immense, but never underestimate the possibility for change when we face these challenges with true common purpose. Hundreds of millions of people around the globe have given us a glimpse of what is possible. It is now time to go beyond the hour and show what can be done – by the people for the planet.” [ad#300 x 250]